Sun & Swell

SERVICES—
Creative Direction
Art Direction
Brand Strategy
Website Design
Packaging Design
Social Media

PHOTOGRAPHY—
Becca Manchetti

Sun & Swell stands as a beacon of conscious consumption, offering organic, plant-based health foods in eco-friendly, zero-waste packaging. 

OBJECTIVE
Our goal was to elevate the brand and craft an online experience that highlighted Sun & Swell’s premium offerings and resonated with an audience that values sustainability, quality, and convenience. We sought to position Sun & Swell as a unique and premium player in the eco-friendly space, distinct from commonplace eco-friendly branding. 

RESULTS
The resulting online experience successfully echoes the brand's ethos of convenience and quality. It showcases the product range while clearly communicating the brand's mission. With the packaging, we wanted to create something that was not only environmentally responsible, but also adaptable to a growing product range, so we created a packaging design system that encompoasses a modern and minimal aesthetic. This is further elevated by the strategic use of dramatic shadows in our photography, accentuating the quality of each product. 

The synergy between design and purpose birthed a brand that transcends the ordinary in the eco-friendly space. Sun & Swell now presents a premium face that speaks directly to its audience—those who seek both excellence and eco-consciousness. The brand's visual identity carries a touch of sophistication while retaining a genuine connection to nature.

Sun & Swell's refreshed identity seamlessly blends modernity with a commitment to eco-consciousness, bridging the gap between luxury and sustainability. Through a harmonious blend of simplicity and premium imagery, we crafted a brand that elevates the concept of sustainable, plant-based nourishment. This narrative doesn't just resonate with an audience; it beckons them to embrace a lifestyle that harmonizes the well-being of self and planet.