Zeph

SERVICES—
Brand Strategy
Brand Identity
Logo Design
Product Design
UX/UI Design

PHOTOGRAPHY—
Jackson Hallberg

Zeph is an innovative leader in respiratory health technology, offering a smart Respiratory Muscle Training (RMT) device and app that empowers individuals to monitor, strengthen, and optimize their lung health. 

OBJECTIVE
The goal was twofold: to revolutionize the RMT landscape by designing a sleek, smart, and user-friendly product while crafting a brand identity that bridged the gap between the scientific complexity of respiratory health and a fresh, approachable aesthetic. 

RESULTS
To distinguish Zeph from its analog and bulky counterparts, we designed a sleek, smart device that aligned seamlessly with modern lifestyles. We also created an interface that's not only visually appealing but also intuitive, making it compelling for users to engage consistently.

The name "Zeph" is a tribute to zephyr, a gentle breeze— symbolic of both respiration and the ease of use offered by their technology. This motif inspired the wispy serifs of the logo, embodying movement. This motif carried through to all touchpoints, creating a consistent and recognizable visual language. The color palette harnessed bright accent hues to counterbalance a more serious color scheme. This approach struck the delicate balance between approachability and the credibility needed for healthcare products. It infuses a sense of freshness and relatability while respecting the science behind the product.  

Zeph's positions itself as an industry pioneer, embodying a commitment to accessible lung health. It exemplifies the art of harmonizing science, innovation, and approachability. It’s a testament to how design can simplify complexity, inviting users to take a breath of fresh air in the realm of respiratory health.