Betina

SERVICES—
Brand Identity
Art Direction
Packaging Design
Social Media
Email Marketing
Website Design

ILLUSTRATION—
Myrtle Quillamor

PHOTOGRAPHY—
Artu Nepomuceno
Shaira Luna
Dicky Ma

Betina is a contemporary womenswear line inspired by the craftsmanship of indigenous communities in the Philippines. Each collection fuses rich textures, multidimensional details and sustainable materials that are unique to the designer's home. Betina celebrates Philippine culture by collaborating with and supporting local artisans. Her work has been featured in Vogue, Harper's Bazaar, InStyle and Elle.

OBJECTIVE
To create a unique brand identity across various physical and digital touchpoints inspired by the brand's signature of blending traditional techniques with modern luxury.

RESULTS
By blending traditional craftsmanship with contemporary design elements, the visual identity deeply resonates with its intended audience— someone who values design and craftsmanship. The unified, yet adaptable design components empowers Betina to communicate its values consistently across various platforms, creating a more memorable and unique brand experience every season.