ONDA

SERVICES—
Brand Strategy
Brand Identity
Art Direction
Website Design
Product Design

ONDA is an online platform that offers members access to a curated network of private social clubs, co-working spaces, and health clubs worldwide. ONDA represents a community of like-minded individuals who value enriching experiences, meaningful connections and creating positive social impact.

OBJECTIVE
The aim was to design an online platform and craft a visual identity that highlights the unique and luxurious experiences ONDA has to offer, while developing an intuitive platform for seamless exploration and booking. 

RESULTS
ONDA's brand identity epitomizes elegance in simplicity. A pared-back yet refined color palette paired with imagery that exudes adventure inspires users to embark on a journey of thoughtful exploration. When designing the website and app, we focused on creating an elevated, user-centric experience. The goal was to showcase the diversity and beauty of ONDA's partner properties, making it effortless for the traveler-user to locate, filter, and book their desired experiences. Understanding that ONDA's audience is always on the move, ease of use was crucial. The user interface prioritizes efficiency, allowing users to swiftly find participating properties and make reservations, enabling them to engage with ONDA's world of opportunities effortlessly, on the go.

The collaboration of design and functionality transformed ONDA into more than a platform. By infusing adventure with sophistication, we've captured the essence of a brand that connects people to unique places and experiences. The result is an aesthetic embodiment of the wave (or 'onda' in Spanish)— constantly moving, evolving, and inviting users to ride the tide of meaningful connections and inspiring adventures.