Inside Out

SERVICES—
Brand Strategy
Brand Identity
Website Design
Print Design

Inside Out is a thoughtfully curated platform for women, offering an array of content and resources spanning wellness, mindfulness, and conscious entrepreneurship. Conceived by Lavinia Errico, the visionary behind Equinox, Inside Out creates a nurturing space for women seeking to nurture their holistic growth.

OBJECTIVE
Our mission was to design a brand identity and website that encapsulated the essence of the Inside Out woman—a dynamic individual who values personal development, career, and relationships in equal measure.

RESULTS
Inside Out's brand identity mirrors the multifaceted nature of its audience. The color palette, composed of pink and orange paired with a more sophisticated black and taupe, embodies fearless femininity intertwined with timeless elegance. 

The typography artfully mirrors the duality of Inside Out's personality. The bold sans serif font conveys strength and conviction, while the daintier serif font adds a touch of sophistication. Experimenting with fills and outlines pays homage to the name 'Inside Out,' evoking depth and contrast.

The website design was meticulously tailored to offer a fluid user experience that encapsulated both the serious and fun aspects of the platform. The interface effortlessly transitions between sections, mirroring the Inside Out woman's journey from work to play.

Through color, type, and imagery, we've created an identity that personifies empowerment and balance. The journey from concept to execution has birthed a visual language that pays homage to the complexity and beauty of the modern woman— a woman who effortlessly transitions between roles, pursuits, and passions while embracing her inner and outer worlds.