First Point Partners

SERVICES—
Brand Strategy
Brand Identity
Logo Design
Art Direction
Website Design
Merchandise Design

PHOTOGRAPHY & VIDEO—
Connor Guest

First Point Partners is a boutique investment fund that embodies a unique ethos rooted in health, wellness, and fitness. Guided by the values-driven approach of Equinox founder Lavinia Errico, they invest in founders who share a vision for a better world.

OBJECTIVE
The goal was to depart from the conventional identity and imagery associated with investment firms and to communicate their unique approach centered around consciousness, balance, and joy. 

RESULTS
The result is a visual portrayal of a lifestyle that puts people and the planet first. Imagery depicting individuals interacting with nature represents the firm's commitment to transformation and conscious living.

Meanwhile, the palette draws from nature's soft hues, evoking a sense of serenity and balance. A bright accent color symbolizes their forward-thinking stance and investments in cutting-edge products and services.

By embracing the unique values, lifestyle, and approach of the brand, we positioned First Point Partners as a trailblazing player in the investment landscape. Further driving their commitment to people, the planet, and a more enlightened future.