The NOW

SERVICES—
Logo Design
Brand Identity
Spacial Graphic Design
Packaging Design
Social Media

PHOTOGRAPHY—
Tessa Neustadt

The NOW is a massage boutique that offers a space to escape the daily pressures of life. Their mission is to make luxury wellness accessible by offering high quality, affordable massage services in an inspired setting. It was founded on the principle that self-care is a necessity, not just an indulgence. Since launching in 2016, The NOW has more than 50 locations across the U.S. 

OBJECTIVE
The goal was to translate The NOW's mission into a cohesive brand identity that resonates with both their philosophy and target audience. The concept for The NOW emerged from the core message of slowing down, embracing the present moment, and practicing self-care.

RESULTS
The heart of The NOW's brand identity is the Enso, a symbol of Zen Buddhism that conveys the concept of enlightenment, elegance, and the beauty of imperfection. The Enso signifies letting go of mental clutter and allowing the body to express itself. This logo embodies The NOW's philosophy and sets the tone for the entire identity.